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Marshall McLuhan's The Medium is the Massage was published in 1967. Which I just realized today. The writing of McLuhan applies so effectively to the technology of today that it never even occurred to me that McLuhan was writing regarding the 'advanced' [ f o r t h e t i m e ] technology of the telephone, post, and railway.
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One of McLuhan's most prominent statements from The Medium is the Massage is that “all media works us over completely.” This statement can be interpreted in many different ways. However, my interpretation of what McLuhan is trying to say is that he is stressing how media completely interferes and influences every aspect of our lives. This influence is unescapable and uncontrollable. Even now it is difficult to imagine what our lives would be like without being influenced and heavily involved in media.
,.;:?!‘’-“” (taken from McLuhan's The Medium is the Massage)
“We employ visual and spatial metaphors for a great many everyday expressions.”
I connected this McLuhan quote (again, written during the 1960s), to our use of emojis in social networking, email, and texting. Our technological interactions with one another are done primarily through writing; because voice inflection and nonverbal communication signals cannot be picked up on by just reading, smiley faces and other symbols are used to signify and better clarify our intended meaning to the reader. Without these visual and spatial metaphors our communication would not be nearly as successful.